THE CREATIVE redhead

Alouette cheese sets a fresh tone and breaks through the monotony of everyday life by jazzing up ordinary recipes. We pushed a new campaign that integrated music with their delicious products. Sampling tents were set up at music festivals where flash mobs sang a reinvented jingle to the old folk song Alouette, bold and musically driven headlines appeared on ads and coupons, and even a piano floor cling allowed you to play a tune while shopping for cheese.