THE CREATIVE redhead

What’s more fun than running up and down hills for 5 kilometers? Having a beer afterwards! The Light Lager Jogger 5k is a race that starts and ends at the Yuengling brewery where thousands gather to run, walk, drink, eat and listen to live music. The branding needed to reflect this fun atmosphere – a logo contained in a bottle cap, hand drawn typography on the posters, bold signage, and snarky headlines on shirts and pint glasses.