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Rebrand / Standards / Campaign
National Alcohol Beverage Control Association
NABCA provides research and alcohol regulatory information while acting as a liaison to governments and organizations that impact alcohol policy. In order to feel relevant and influential, they needed an update to their logo, brand, and messaging. With a new bold logo and comprehensive standards manual, a campaign was launched to demand a closer look at today’s alcohol – eye-catching beverage illustrations which appeared to be normal, showed the dangers of the new trends in adult beverages upon further inspection.
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